Campaigns tip scales in favour of big brands

The majority of consumers ask for a little help from their friends when it comes to choosing financial services products, but recent research shows we turn a deaf ear to that advice with advertising holding the most power in this market. companies that invest most heavily in advertising top the list of most favoured brands, according to the fourth biannual fast.MAP/DMA Financial Services Tracker study. Article from Marketing Week.

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Metro Bank - banking revolution or emperor's new clothes

Metro Bank opens its doors to the public today (29 July) with a promise to change the rules of retail banking. But will the bank’s first store in London kick-start the promised “British banking revolution”? Andy Jarvis, group account director at Billington Cartmell, visited Metro Bank’s first branch in Holborn for Marketing Week to find out.

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The 10 Immutable Laws of Innovation

Entrepreneur and ex-Dragon, Doug Richards said at a financial conference I attended, “If you can’t decimate an industry, what good is an innovation.” This contrasted with comments I heard at the same conference, where the trusted values of “delivering our promises”, “regional focus” and “choice”, were cited as points of difference.

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The Finanser's Week 30th August - 5th September 2010

Bunfight at the Wall Street Corral

Things worth reading 3rd September 2010