Expert Editorial
Campaigns tip scales in favour of big brands
Editorial - External sources
Friday, 20 August 2010 16:39
The majority of consumers ask for a little help from their friends when it comes to choosing financial services products, but recent research shows we turn a deaf ear to that advice with advertising holding the most power in this market. companies that invest most heavily in advertising top the list of most favoured brands, according to the fourth biannual fast.MAP/DMA Financial Services Tracker study. Article from Marketing Week.
Metro Bank - banking revolution or emperor's new clothes
Editorial - External sources
Tuesday, 03 August 2010 07:58
Metro Bank opens its doors to the public today (29 July) with a promise to change the rules of retail banking. But will the bank’s first store in London kick-start the promised “British banking revolution”? Andy Jarvis, group account director at Billington Cartmell, visited Metro Bank’s first branch in Holborn for Marketing Week to find out.
The 10 Immutable Laws of Innovation
Editorial - Mike Symes
Sunday, 25 July 2010 08:50
Entrepreneur and ex-Dragon, Doug Richards said at a financial conference I attended, “If you can’t decimate an industry, what good is an innovation.” This contrasted with comments I heard at the same conference, where the trusted values of “delivering our promises”, “regional focus” and “choice”, were cited as points of difference.
Hitting the mark
Editorial - External sources
Thursday, 22 July 2010 16:38
To say the last two years have not been a good period for the financial services industry would be a massive understatement – but to add that there are good opportunities coming out of the recession is also not overstating things. Matt Boot, Chief Analyst at database marketing specialist KDB.
The High Street bank re-imagined
Editorial - External sources
Thursday, 15 July 2010 17:28
The UK is braced for a new breed of High Street banking chain. Is it possible for them to overcome the frustrations with which savers and borrowers have become familiar? Imagine it: a bank with branches open when you need them - at evenings and weekends. Or even 24 hours a day. Jon Kelly of BBC News Magazine takes a look a new bank brand.
Google finds that IFAs still missing out online
Editorial - External sources
Thursday, 08 July 2010 17:41
With daily internet usage in the UK increasing year on year by 22%, there are strong adoption rates among older and more affluent demographics - key markets for the IFA community, according to a new White Paper just published by Google who found that searches on financial related terms are growing consistently and increased 19% year on year in 2009.
Can SMS make a comeback (unlike England)?
Editorial - Robert Youdale
Monday, 05 July 2010 08:58
Imagine the scenario; you are a happy football fan enjoying a trip to South Africa 's 2010 World Cup. Your favourite team [sadly not England ] are on their way to the 2010 World Cup final. Like the central character in Roald Dahl's excellent "Charlie & the Chocolate Factory" you managed to find a golden ticket.
Banks show they know customers intimately
Editorial - External sources
Monday, 28 June 2010 15:42
Banks have done a good job of making their customers feel like they really know them, according to the latest research from customer insight and database marketing specialist GI Insight. This compares to other industry sectors that have a long way to go to build a bond with consumers before their marketing messages and offers are truly welcomed.
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