Financial Marketing News - Recent
MetroBank destined to be niche player
Friday, 03 September 2010 11:56
According to the readers of Financial Marketing UK, new high street entrant MetroBank is likely only to be a niche player in the domestic market.
Aviva takes a look at unsung rugby heroes
Friday, 03 September 2010 11:37
Aviva is capitalising on its recent title sponsorship of Premiership Rugby by launching TV ads celebrating the game’s unsung heroes.
Standard Life marketing roles under threat
Friday, 03 September 2010 11:35
Standard Life’s senior marketers are on alert after the company announced it is axing 600 jobs over the next 15 months.
Aviva fails to peddle bike insurance with bungled PR stunt
Wednesday, 25 August 2010 10:04
Insurance company planted bikes in well-known theft hotspots across London, but the thieves didn't turn up. Aviva's PR stunt only served to highlight the importance of having a good lock for your bike.
UBS joins grid in global F1 sponsorship deal
Monday, 23 August 2010 11:18
UBS has signed an agreement to become a Global Partner of Formula 1.
UBS drops 'you and us' but 'will not rest'
Monday, 23 August 2010 11:10
UBS has embarked on a new worldwide advertising campaign, hoping to put behind it one of the biggest upheavals in its history.
Skandia targets rivals with marketing investment
Friday, 20 August 2010 16:45
Investment company Skandia is to ramp up its consumer marketing activity to promote its “fresh approach to investment” and take on higher profile rivals Aviva and Standard Life.
RBS chooses new head of employer branding
Friday, 20 August 2010 16:44
The Royal Bank of Scotland Group has recruited Royal Dutch Shell and British Gas marketer Nimai Swaroop to the new position of group head of employer branding and marketing.
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